Instead, the fan-server shut itself down under the threat of a trademark lawsuit and Blizzard went on its merry way ignoring these customer desires.įast forward to today, some two years later, and it’s all happening again. The whole situation became all the more odd when you consider that Blizzard itself does not offer a competing experience with the fan-server, essentially ignoring what is clearly a desire within the fanbase for that kind of experience that Blizzard could monetize if it wanted. The simple fact is that there were other avenues down which the company could travel other than threatening the fan-server into oblivion, such as working out a cheap licensing arrangement to make it official. As is so often the case in these kinds of disputes, we can at once stipulate that Blizzard was within its right to do this while still calling out whether it was the best decision it could make on the matter. You will hopefully recall a post we did several years ago dealing with Blizzard’s decision to shut down a fan-run “vanilla” World of Warcraft server that stripped the game’s expansions out and let players play the game as it was originally released in 2004. Thu, Feb 8th 2018 03:58pm - Timothy Geigner
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